Our four pillars
Amì’s first mission has always been proving that it is possible to create a company, products and well-being by respecting animals, the environment and people.
During the company’s establishment this concept sounded “revolutionary” but today, luckily, this is an ever-growing global trend.
Just like everything else, Amì has evolved and has reached its twenty year anniversary, ready to undertake new and ambitious challenges for the future.
In order to reach its objectives, and to keep following its ethical and sustainable tradition that has always characterized it, Amì has created 4 pillars that guide product, market and partnership choices:
Loving All Animals
Protecting the Earth
With these principles, we keep working to grow and to guarantee well-being to our consumers in a sustainable, ethical, healthy and peaceful way.
Amì is not only a quality brand, it is also a symbol of a culture that is concrete, eco-friendly and ethical. It’s a lifestyle.