| Mission |
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Amì's mission has always been simple, even if unfortunately it has not always been easy to remain faithful to it. We made it but not without the cost of great sacrifices by the Amì team. Amì is the Brand that has chosen the motto to respect man, animals, nature. What we propose with our modest financial resources in our industry, is to demonstrate with evidence that it is possible to work and grow our company in our society and globally without exploiting those around us, the affection of animals or damaging the environment. The ethics that apply to our personal lives are the same that we wish to carry out in the business community, guiding the way we manage our relationships with people, animals and the environment. We do not wish to subscribe to any manifesto, but want to demonstrate with facts, that an ethically correct, sustainable and successful business is possible and that it is the right thing to do. Our range of products are the result of this belief and of accurate scientific research, not only in the past, but every day because we always try to be in-step with science and the necessities of our world. Whenever possible we produce our products with the least ecological impact, with recyclable materials and natural raw materials. Proof of this can be seen in our foods, because they are produced with no dyes or artificial preservatives, or as another example our cat litter, which is 100% biodegradable and toilet disposable like any common garden waste. What to a cynical person may seem like empty sentimentalism, or ineffective marketing, for us is the only way, the only possible choice, in order to guarantee a future for mankind. A future that should be better, more “human”, seriously responsible and without convenient exceptions to the that we have with ourselves and with the world around us. A future that should be better, more ‘human’, facing our responsibilities with loyalty and honesty. |
